Event planning is all about management, the ability to select the correct location, theme and speakers according to the event requirements. It is a stand-alone industry because of the many sub-sectors that fall under it. The private, government, cultural, corporate just to mention a few. Event planning can also be classified under the service sector because it serves in government and social sectors. This field is wider on its own, making a self reliable industry that offers a variety of services to customers to achieve set objectives.
It is divided into two markets each with specialised people assigned based on niche. Association planners responsible for events associated with professional associations, corporate planners deal with private sectors. The whole process of coordinating and selecting the right tools is done by event managers. Budget is done after careful consideration of the type of event be it a party, convention, wedding or just a gathering. Planners work together with marketers, public relations practitioners to achieve good branding.
The background of event planning dates back to history when industrial revolution took place. Transport systems was improved and the need to travel around hold meetings face to face arose. To hold these meetings, an event planner was required to save time, select appropriate location, time convenient for each participant. The industry arose to bridge the budget gap especially to people who don’t know how to spend. With a small budget, you can host a wedding with assistance from event planners.
Services such as acquiring permit site, transportation, selecting guest speakers might be quite tiresome. All these are rendered by event planners giving you easy time to enjoy, entertain your visitors. Catering for a large group of people is easy regardless of the amount of money, event managers organize everything. Their main agenda is to offer services to meeting participants and serve guests by ensuring all their needs are met.
All services are segmented under one body which is event planning, catering, speech, sitting arrangement are all decided by a planner. The host is relieved off some duty like budgeting for visitors, invited guests, ordering sits, tents and deciding the location of the event. This profession can be termed as a stand-alone industry because of the numerous services offered. Host party have enough time to prepare their speech, welcome visitors and travel during their designated time. There is no stressing over simple matters, you only need to decide your most appropriate planner for the event.
Good planning leads to desired results, event planning has different niche which makes this possible. Social sectors like wedding anniversary require private personnel who work closely with the host. Choosing a theme that best suits your sense of fashion will be easy, topic of discussion and keynote speaker of your event. Apart from promoting your party, the profession markets their products hence improving their business. It is a win-win situation for the two parties involved. More profits are made from different sectors including media who take pictures and videos then later on write stories captured during the occasion to cover their stories.